Saturday, March 21, 2020
Guest Blogging Guide 5 Steps to Get Your First Post Published
Everyone always talks about how helpful guest blogging is for growing your blog. But when youre just getting started, it can be tough to know what you actually have to do to get your first guest post published. Thats what our guest blogging guide is here to help with.Guest posting around the web is a perfect way to expand your reach and visibility. It also isnââ¬â¢t hard to do, since a lot of blogs and similar sites accept contributions. Once you know the best way to go about it, you can quickly find yourself successfully placing guest posts on a regular basis.In this guest blogging guide, weââ¬â¢ll briefly touch on why you might want to put some time into this marketing strategy. Then weââ¬â¢ll walk you through how to publish your first guest post. Letââ¬â¢s get to work! can use a guest post to help drive conversions and sales. Youââ¬â¢re just better off working in a mention of your product or service naturally, rather than designing an entire piece around a review or tutorial.Step 2: Choose your target blogOnce you know what youââ¬â¢re trying to accomplish, the next step in our guest blogging guide is finding a site to target. This means choosing a specific blog youââ¬â¢d like to be published on.Itââ¬â¢s best to start out by generating a list of potential target blogs, which you can narrow down later. To develop this list, youââ¬â¢ll want to check out your own favorite blogs, as well as those most popular with your audience.You can also use Google to turn up good guest blogging opportunities. This search operator is a good start (just make sure to enter your own keyword):"keyword + guest post by"Once you get some targets, youââ¬â¢ll want to look for sites that clearly accept guest posts. In most cases, this will mean they have a dedicated Write for us page (heres ours). Many blogs also state on their Contact or About pages whether they accept guest posts or not ââ¬â which makes it simple to eliminate them from your list.If it isnââ¬â¢t clear whether a particular blog takes guest contributions, you can check out their previous posts to see if theyââ¬â¢ve been written by a variety of authors. If so, theyââ¬â¢re more likely to at least be open to the possibility. However, youââ¬â¢ll want to reach out to the site and ask whether theyââ¬â¢re interested in submissions before proceeding, so you donââ¬â¢t waste your time writing content for a blog that doesnââ¬â¢t want it.When you have a solid list of candidates at hand, choose the one youââ¬â¢d most like to be published on. This should be the blog thats best positioned to help you reach your goal. You can keep the remaining options handy for the next guest post.Step 3: Develop a proposalAt this point, many people are tempted to jump right in and start writing their guest post. However, before this, itââ¬â¢s best to make sure your target blog is actually interested in the topic.To do so, you can write up a guest post proposal. This is typically a short email that lets the blog know what youââ¬â¢d like to write about. While writing up your proposal, consider the following elements:Keep it brief ââ¬â most blog editors donââ¬â¢t have a lot of time. Include the proposed articleââ¬â¢s title, and either a paragraph or two summarizing what it will be about, or a very concise outline. Heres how to write a good pitch.Check out the blogââ¬â¢s guest posting requirements (if possible). Many blogs have a page outlining rules and guidelines for guest posters, such as which kinds of topics are acceptable and what information needs to be included in your proposal.If you have any particular requests, clarify them upfront.à For example, you may want to make sure a specific link is included that leads back to your website, or maybe youââ¬â¢d like a byline with a short author bio. Make sure to specify these elements in your proposal ââ¬â just donââ¬â¢t ask for too much!If the blog youââ¬â¢re targeting has a dedicated submissions page, youââ¬â¢ll often find an email address or contact form you can use to send your proposal. Otherwise, you can check out the siteââ¬â¢s general contact page and get in touch that way.Step 4: Write and submit your guest postWhen your target blog has indicated their interest in your proposal, itââ¬â¢s time to get to work. We wonââ¬â¢t tell you how to actually write the post ââ¬â chances are you already know how to put together some quality content.However, here are some things to keep in mind during the process:Keep the target blogââ¬â¢s requirements at hand, and make sure to cover every base. This can include structuring your article in a specific way, including images of certain types or sizes, and so on.Consider the length of your post carefully. If the target blog didnââ¬â¢t specify a word count, aim for a piece thatââ¬â¢s weighty without being overly long. 1,000 to 2,000 words is often the sweet spot for a guest post.Write to the target blogââ¬â¢s core audience. This might be slightly different than your own audience, so do some research if necessary and find out what they know and what theyââ¬â¢re interested in.Avoid overly promotional or ââ¬Ësalesyââ¬â¢ language. We mentioned this earlier, but it bears repeating. Mentioning your own website and services is often fine, but try to maintain a neutral tone and focus on providing solid advice or information rather than making a sale.Once youââ¬â¢re happy with the post, you can submit it to the target blog via its preferred method. You may have to wait a while for a response, although donââ¬â¢t be afraid to follow up periodically to see if itââ¬â¢s been reviewed and to ask when it will be published.Step 5: Promote the published postIf everything has gone well, the target blog will edit and publish your submitted post. However, your job isnââ¬â¢t quite over yet.To get the most out of your guest post, youââ¬â¢ll want to ensure th at as many people see it as possible. For this reason, the last step in our guest blogging guide is to promote the piece once itââ¬â¢s published.You can do this by:Creating a short post on your own blog, letting readers know about the new content and providing a link.Sharing the post on all your social media profiles.Sending out a message to your email subscription list.In addition, keep an eye on the post while itââ¬â¢s fresh, and make sure to respond to as many reader comments as you can. Engaging with the target blogââ¬â¢s audience is a smart way to extend the life of your guest post as long as possible.Get out there and put this guest blogging guide into actionIt can be easy to focus too much on your own blog and content. However, if you really want to grow your audience and reputation, youââ¬â¢ll want to be visible on more places around the web. Creating quality guest posts and getting them published on key sites is the perfect way to do it.In this guest blogging gu ide, youve learned how to:Decide on a goal for your guest post.Choose your target blog.Develop a proposal.Write and submit your guest post.Promote the published post.And once you start getting traction from your own guest blogging efforts, you can look into accepting guest posts on your own site.Do you have any questions about the steps in this guest blogging guide? Ask away in the comments section below! Unsure how to start guest #blogging? Follow these 5 steps to get your first post #published
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